Company Up 12 percent from February Sales and 1 Percent Year to Date
IRVINE, Calif. – Kia Motors America (KMA) today announced March sales of 24,724 units, an increase of 12 percent from the previous month, and year-to-date sales of 68,893 total units, up 1 percent over the same period last year. March sales were led by Sorento and Sedona, posting 57.8-percent and 61.7-percent increases respectively. The Soul, Kia’s all-new and uniquely styled compact with myriad personalization options that began arriving in dealerships in February, also recorded strong sales of 1,246 units.
KMA also posted a 1-percent increase overall in first quarter sales, and continues to expand its value-oriented product line. In addition to overall value, the Kia design evolution is attracting more consumers to the brand with the launch of the all-new Soul and the Forte sedan, which arrives in dealerships this summer.
“Sales of the Kia Sorento and Sedona are strong and we can attribute that to the right marketing strategy and our strong value proposition,” said Michael Sprague, vice president of marketing, KMA. “We also are pleased to have the Soul post impressive results right out of the gate with its recent launch in the U.S market; we feel we have the right vehicles for the times.”
Kia Motors Product Line
Kia Motors America offers a dynamic and diverse product line of 12 vehicles to meet the needs of all lifestyles. The vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel-efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The 2010 Soul further complements the lineup as it arrives in dealerships, as will the 2010 Forte sedan.
SOURCE Kia Motors America
What are you waiting for?
For more information on the exciting new Soul as well as the chance to check out the entire line of high quality, affordable Kias, contact us at our Waterford store by calling 248-682-6002 to set up an appointment or call 734-397-9900 for an appointment at our Canton store. You can also check us out on the web at www.summitplacekia.com. Better yet, you can visit one of our two dealerships located at 2200 Elizabeth Lake Road in Waterford, just behind the Summit Place mall or in Canton at 41840 Michigan Avenue, just west of I-275, to test drive the Soul or any of our other great Kia cars and see why everyone at Metro Detroit’s sales leader would “Love to see ‘ya” in a Summit Place Kia.
