Summit Place Kia Blog

The all new Soul and Forte support the Kia brand in surpassing the previous record July

Summit Place Kia and Kia Motors reach milestones in July

As we reported earlier this week, Summit Place Kia in metro Detroit became the number one Kia dealer in Michigan for sales in July. To add to this good news, Kia Motors America just announced that sales of Kia vehicles in the United States also set a new record in July.

Here is the press release:

IRVINE, Calif., Aug 3, 2009 – Kia Motors America (KMA) today announced July sales of 29,345 units, up 9.3 percent from June and year-to-date sales of 176,749 total units. Soul sales increased more than 2,000 units from June and Forte posted strong first full-month sales.

Kia’s new Soul and Forte models were strong performers in July based on excitement instilled in consumers, selling 4,853 and 3,631 units respectively, and helped fuel July’s record sales. The previous record for July was in 2008. In addition to increased consumer interest based on new, eye-catching designs, the U.S. government’s C.A.R.S. program delivered a significant increase in foot traffic at Kia showrooms nationwide, furthering the brand’s momentum. Despite decreased sales industry-wide, KMA has achieved record market share gain in 2009, rising nearly 50 percent to a 3.1 percent share. These gains are further proof of the momentum from Kia’s design-led evolution personified by the all-new Soul and Forte.

“Our brand messaging is resonating with consumers and is a true indicator of the company’s growth in the past year with nearly 29 percent of July sales from new Soul and Forte models,” said Tom Loveless, vice president of sales, KMA. “We are sustaining momentum for the fifth consecutive month this year, up 9.3 percent from June, and showroom traffic has more than doubled in the final week of July with the C.A.R.S. program in full swing.”

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com.

About Summit Place Kia

Summit Place Kia was founded in November of 2007, following the purchase of the former Dick Scott Kia by Richard LaLonde. In January of 2008, Summit Place Kia became the number one Kia dealer, in sales, in the Detroit metro market, a title, we are proud to say, we have held ever since.

As you can see, the good news just keeps on coming. There is also a lot more excitement coming up in the next few weeks: the new Forte Koup will soon be available! We also currently have a great selection of both the new Kia Forte sedan and the new Kia Soul. To schedule a test drive, or for more information on our entire line-up of high quality, affordable Kias, you can contact us at our Waterford store by calling 248-682-6002 or by dialing 734-397-9900 for our Canton store. You can also check us out on the web at www.summitplacekia.com. Better yet, stop by one of our two dealerships located at 2200 Elizabeth Lake Road in Waterford, just behind the Summit Place mall or in Canton at 41840 Michigan Avenue, just west of I-275 and see why everyone at metro Detroit’s sales leader would “Love to see ‘ya” in a Summit Place Kia!

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