Summit Place Kia Blog

New Kia Soul is recognized by TIME for its style and affordability

The view from the Summit

Summit Place Kia in metro Detroit is pleased to announce that, once again, the all-new 2010 Kia Soul has been recognized for its outstanding qualities of style, value and standard safety features.

Here is the press release from Kia Motors America:

Kia’s Affordable Halo Vehicle Honored by Prestigious Web Site – Soul recognized for eye-catching style, spacious interior and low price point – Kia’s newest five-door offers consumers entire package with safety features, value, style and options

IRVINE, Calif., Aug. 31 – Kia Motors America (KMA) today announced the all-new 2010 Kia Soul was named to the “Most Exciting Cars of 2010″ list by TIME.com, the online edition of TIME magazine. A recent addition to the expanding Kia lineup, Soul’s head-turning style was modeled under the brand’s current design evolution and offers consumers an attractive vehicle with myriad personalization options as well as numerous standard comfort and safety features. Also a recent recipient of a “Top Safety Pick” by the Insurance Institute for Highway Safety (IIHS) and named to the “Top 10 Back-to-School Cars” by Kelley Blue Book’s kbb.com, Soul was recognized by TIME.com for its roomy interior, large cargo volume, standard convenience features and impressive value.

“Being recognized by TIME.com is further proof that the Kia Motors brand hit a home run with the Soul and we are confident we are on the right track with vehicles including the Kia Forte compact sedan, Forte Koup two-door and upcoming Kia Sorento CUV,’” said Michael Sprague, vice president, marketing of Kia Motors America (KMA). “Consumers are looking for vehicles that offer an unbeatable combination of style, fuel efficiency, technology, convenience and safety features, and Soul offers the complete package in addition to the ability to personalize and emotionally connect with your vehicle.”

With a starting price below $14,000(1), Soul is available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport. Kia Motors’ newest five-door offers consumers an immense amount of style and value, equipped with such driver-friendly standard convenience features as an AM/FM/CD/MP3 audio system outfitted with SIRIUS Satellite Radio capabilities and three months complimentary service(2), and USB and auxiliary input jacks in the center console with full iPod (3) and MP3 controllability via the audio head unit and steering wheel controls (achieved with an optional accessory iPod cable). Soul also offers an optional Audio Upgrade Package that includes a center speaker, subwoofer, external amplifier and speaker lights that pulse to the beat of the music to truly enhance the personal lounge atmosphere.

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.” Kia Motors America is the “Official Automotive Partner of the NBA.”

See for yourself!

To see for yourself why we’re so excited about the new Soul, you need to take one for a test drive. To schedule an appointment, or for more information on the rest of the entire line-up of high quality, affordable Kias, you can contact us at our Waterford store by calling 248-682-6002 or by dialing 734-397-9900 for our Canton store. You can also check us out on the web at www.summitplacekia.com. You can also visit us at either of our two locations: 2200 Elizabeth Lake Road in Waterford, just behind the Summit Place mall or in Canton at 41840 Michigan Avenue, just west of I-275. Once you’re there, you’ll see why everyone at metro Detroit’s sales leader would “Love to see ‘ya” in a Summit Place Kia!

(1) Price shown for base model and does not include destination charge of $695.

Source: Kia Motors America

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