Jeffrey Kalmikoff from Threadless kicks off the premiere of original content from the soul collective web site.
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The view from the Summit
At Summit Place Kia in metro Detroit, it doesn’t seem that a week goes by without some soft of news from Kia Motors and from us. Just last week, we announced that the new Kia Forte Koup had finally arrived at both our Canton store and our Waterford store – both for sale and for test driving.
Meanwhile, Kia Motors America is still busy marketing the new Kia Soul in new and innovative ways. Earlier this year, Kia created the Kia Soul Collective, bringing music and other original programs to a select group of cities across the U.S. In order to expand the reach of this marketing effort, Kia has also created a web site in support of the 2010 Kia Soul, which features top names across multiple disciplines. The first piece of content, a documentary surrounding the life of former Threadless COO Jeffrey Kalmikoff, was launched in late September at www.kiasoulcollective.com.
Here is the press release from Kia describing the event:
NEW YORK – Kia Motors America (KMA) announced its launch of the first piece of exclusive content produced and created by The Soul Collective: a hand-selected group comprised of some of today’s hottest artists, thought leaders and influencers. A documentary detailing the life of Threadless Co-Owner and Advisor Jeffrey Kalmikoff is the first piece of content to be released, and is currently available at http://www.kiasoulcollective.com/home/entrepreneur. This nationwide program is geared toward creating awareness around the all-new 2010 Kia Soul: one of the brand’s most popular, stylish and intriguing vehicles. Each member of the collective was tasked with demonstrating “how they roll” through creating original films, art, music and more.
The documentary on Kalmikoff was directed by Emmy-nominated Greg Brunkalla (New York Times Screentest Series, Saul Williams “List of Demands” and “DNA”) and shot on 16mm film. To create this piece of content, Brunkalla took a road trip from Los Angeles to Boulder, CO in a 2010 Kia Soul, and spoke with friends and family of Kalmikoff’s along the way to paint a picture of the entrepreneur’s life and rise to success. Each week additional content will be unveiled from other members of The Collective, including designer Jeff Staple, musician Janelle Monae, and filmmakers Jonas & Francois among others
“Jeffrey and I thought the best way to tell his story would be to have him talk less, and have the people who know him talk more,” said Brunkalla. “The idea was to use the Kia Soul as a filmmaking tool — basically as one big dolly shot across the USA. I interviewed his friends and family over the phone as I traveled to Colorado. It was funny, once I arrived to meet Jeffrey in Boulder I felt more like a stalker then a director. Jeffrey’s very happy with how it turned out, which makes me happy.”
The Kia Soul Collective is also in the midst of its national tour incorporating live music, video screenings and games. Performances in the 10-city tour will include MGMT, Silversun Pickups, Against Me!, N.E.R.D., Clipse and more. The purpose of the program is to host the event in locations to reach younger audiences in an entertaining and interactive environment, and is being executed by Cornerstone, a full-service lifestyle marketing company. Follow The Collective and Tour at www.kiasoulcollective.com, on Twitter at www.twitter.com/kiacollective, and its official Facebook page at http://www.facebook.com/kiasoul.
For the ultimate in collections visit Summit Place Kia!
To see for yourself why we’re so excited about the entire line of Kia models including the 2010 Kia Soul and the all-new 2010 Kia Forte Koup, you need to take one for a test drive. To schedule an appointment, or for more information on the entire line-up of high quality, affordable Kias, you can contact us at our Waterford store by calling 248-682-6002 or by dialing 734-397-9900 for our Canton store. You can also check us out on the web at www.summitplacekia.com. You can also visit us at either of our two locations: 2200 Elizabeth Lake Road in Waterford, just behind the Summit Place mall or in Canton at 41840 Michigan Avenue, just west of I-275. Once you’re there, you’ll see why everyone at metro Detroit’s sales leader and Proud Automotive Sponsor of Michigan Athletics would “Love to see ‘ya” in a Summit Place Kia!
SOURCE Kia Motors America
