Summit Place Kia Blog

Kia and Antenna Magazine collaborate with etnies, Huf, Original Penguin, Smart Design, DJ Whoo Kid, Todd Schmidt and In4mation for the artfully inspired Soul Xpression program and a unique contribution to this years SEMA show.

The view from the Summit

Summit Place Kia in metro Detroit is excited to announce that Kia Motors latest custom version of the 2010 Kia Soul revolves around an artistic program that includes eight eclectic designs for a customized Kia Soul, a 19-page advertorial, mini-magazine, grassroots marketing tour, online microsite, contest and social networking applications.

As part of the 2009 SEMA show that was held last week in Las Vegas, Kia Motors America issued this press release regarding its latest custom Soul:

LAS VEGAS, November 4, 2009 – Bringing the worlds of music, fashion and technology together to develop the ultimate ride, Kia Motors America (KMA) and Antenna magazine proudly showcase the custom Antenna Soul as part of the Soul Xpression program at the Specialty Equipment Manufacturers Association (SEMA) show in Las Vegas. Following the wildly successful launch of the all-new 2010 Kia Soul, KMA and Antenna magazine collaborated to develop Soul Xpression, a 360-degree integrated program and exhibition of the creative spirit showcasing style leaders and passionate trailblazers from the worlds of music, fashion, skate, style and technology. Partners in the project include etnies, Huf, Original Penguin, Smart Design, DJ Whoo Kid, Todd Schmidt and surf brand In4mation, all of whom expressed and designed their own unique visions for the Kia Soul. At the culmination of the design process, one highly stylized Kia Soul was built that fused influences from the seven partners as well as other en vogue name brands represented on the pages of Antenna magazine.

The Antenna Soul made its debut on the catwalk during New York’s Fashion Week in September followed by a launch party at the Ainsworth in New York hosted by Kid Cudi; and kicking off with SEMA it begins making the rounds on the auto show circuit. The Antenna Soul includes a pop-up “shop” of the latest trends in clothing and accessories from Original Penguin, Huff and etnies. Custom seats feature Cone Denim, bespoke stitching and Rufus shirt material, and a G-shock clock is mounted on the dash. Perforated leather and denim adorn the interior along with a RICTA skateboard wheel gear shift knob, leather-wrapped mounting holsters for personal electronics, a custom display case in the glove box for fashionable watches and stylish sunglasses, a refrigerator in the back seat and a skate board in the roof liner. Arrive in style – or even fashionably late – for any occasion in the Antenna Soul with clothing packed neatly in a motorized organizer in the trunk featuring exclusive apparel and accessories.

Media elements of the campaign include a 19-page in-book advertorial in Antenna magazine, mini-magazine, grassroots marketing tour, online microsite (antennamag.com/kia), contest and social networking applications. The online contest invites readers and general consumers to create their own customized Kia Soul via words, photo or art to win $1,000 and limited-edition goods from Antenna design partners. A downloadable template of a Soul and the contest can be found at:
http://www.antennamag.com/kia/contest/.

“The Soul Xpression program takes design elements of the Soul to the next level by adding specific visions from inspirational style leaders,” said Michael Sprague, vice president of marketing, KMA. “As a head-turning example of modern design, the Soul

From top to bottom, the Antenna Soul is customized to the core with the following:
was the perfect canvas for influential designers and thought leaders to come together and express everything that would make it further befitting of its name.”

Exterior

•    Custom baby blue exterior by Lux Motorwerks
•    MRR 20-inch wheels paired with Nitto Tires and a lowered suspension
•    Matte brown painted roof, grill trim, side vents and custom exhaust
•    Rooftop snowboard rack with custom board by Revolution, designed by Antenna
•    Smoked headlights, taillights and side markers
•    Baby blue color matched brake calipers

Interior

•    Clock using a G-Shock with surrounding illumination in converted center console speaker port
•    Fiberglass center console with custom molds for an iPod touch, Flip Video, BlackBerry Pearl, and HP Netbook
•    Chocolate leather-wrapped center console from Mood Fabrics

Seats

•    Motorized shelving display in the trunk that raises and lowers featuring clothing and accessories from design partners, and select items by Kid Robot
•    Custom leather-wrapped trunk box with accents for disappearing shelves with LED lighting

Audio

•    Memphis Car Audio amplifier and subwoofer in the headliner and in the trunk, respectively with dashboard mounted tweeters
•    Eclipse head unit powers the sound system with a removable faceplate, GPS, DVD, and Bluetooth compatibility

Find your own Soul at Summit Place Kia!

To find out why everyone here is so excited about the new Soul, you really need to come in and take one for a test drive. To schedule an appointment, or for more information on the rest of the entire line-up of high quality, affordable Kias, you can contact us at our Waterford store by calling 248-682-6002 or by dialing 734-397-9900 for our Canton store. You can also check us out on the web at www.summitplacekia.com. If you just want to stop in for a visit, our two dealerships located at 2200 Elizabeth Lake Road in Waterford, just behind the Summit Place mall and in Canton at 41840 Michigan Avenue, just west of I-275. Once you’re there, you’ll see why everyone at metro Detroit’s sales leader and Proud Automotive Sponsor of Michigan Athletics would “Love to see ‘ya” in a Summit Place Kia!

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