The all new 2011 Kia Sorento is among the safest SUVs on the global market and is an acknowledgement of Kias world class standards in safety and passenger protection.
.jpg)
The view from the Summit
At Summit Place Kia in metro Detroit, we are especially proud of the fact that not only are our Kia models affordable and fuel efficient, they are some of the safest vehicles on the road today – a claim that was bolstered recently when the results of the latest European NCAP tests were released and Kia’s latest model – the new Sorento – scored a 5-Star safety rating.
And while the new Sorento won’t be available until sometime in the first quarter of 2010, we wanted to share the news with you in the form of this press release from Kia:
_Low.JPG)
(Seoul) – The all-new Kia Sorento ‘Highline Cruiser’ SUV has been awarded a 5-Star safety rating (the maximum score) in the latest Euro NCAP crash test results published today. The Sorento’s safety ratings* – with scores of 87% for Adult Occupant Protection, 84% for Child Protection and 71% for Safety Assist equipment – place the Kia among the safest mid-sized SUV cars.
“The latest Euro NCAP result is another landmark achievement for Kia. This is our third 5-Star Euro NCAP rating for a new model,” commented Mr. Benny Oeyen, Marketing Director, Kia Motors Europe. “It is a superb follow-up to the ratings achieved by the Kia cee’d in 2007** and the Kia Soul earlier this year. New Sorento was designed and engineered to meet or surpass the expectations of European, North American and global consumers in every respect – including safety.”
“Safety engineers at Kia’s world-class Namyang R&D facility in Korea developed the new Sorento SUV to provide the highest levels of occupant protection in real-world accident scenarios. Our engineers predicted that Sorento would achieve a 5-Star rating in both Euro NCAP and the very different NHTSA tests in the USA. Now, this Euro NCAP result confirms the major advances made by Kia with its latest SUV,” added Mr. Oeyen.
“The combination of this all-new model’s many talents, with seating for five or up to seven occupants, plus the 5-Star safety rating will make the Sorento even more attractive to consumers, offering real peace-of-mind,” concluded Oeyen. Every Sorento model supplied in Western Europe features an Electronic Stability Programme (ESP) as standard. Sorento buyers in other European markets can specify ESP as a factory-fitted option. This system comes together with TCS (Traction Control System) and BAS (Brake Assistance System).
If a collision is unavoidable, all-new Kia Sorento is engineered to safeguard the occupants with a range of ‘passive safety’ measures as standard – starting with its all-new, all-steel monocoque bodyshell. Featuring high-tensile strength steel in key areas, the bodyshell is designed to offer occupants good protection in front, side, rear and roll-over accidents.
Every Sorento sold in Europe is equipped as standard with dual front airbags, front side and full-length curtain airbags (to protect the occupants in all three seat rows), height-adjustable front seatbelts with pretensioners and belt load-limiters, plus three 3-point seat belts for all middle row and back row seat occupants. In addition, all Sorento models can be ordered with ‘active’ front seat head restraints to protect against whiplash injuries.
The full Euro NCAP test results for all-new Kia Sorento are:
Adult Occupant Protection 87% (31.184 points of max possible 36)
Child Protection 84% (41.0 points of max possible 49)
Pedestrian Protection 44% (15.9 points of max possible 36)
Safety Assist 71% (5.0 points of max possible 7)
**Euro NCAP
The Kia cee’d (a model not available in the U.S.) earned a 5-Star rating under the previous Euro NCAP testing regime in 2007 – the first Korean brand vehicle to achieve this top safety rating. Starting in January 2009, Euro NCAP revised its testing strategy to encompass four main zones of interest – Adult Occupant Protection, Child Protection, Pedestrian Protection and Safety Assist – which contribute 50%, 20%, 20% and 10% to a single overall rating, expressed as a star rating. Ratings achieved under the old regime are not comparable with those achieved under the new scheme.
At Summit Place Kia the good news never stops
According to sources at Kia Motors, the new Sorento should be hitting our showrooms sometime in January of next year. For more information on our current entire line-up of high quality, affordable Kias, you can contact us at our Waterford store by calling 248-682-6002 or by dialing 734-397-9900 for our Canton store. You can also check us out on the web at www.summitplacekia.com. Better yet, stop by one of our two dealerships located at 2200 Elizabeth Lake Road in Waterford, just behind the Summit Place mall or in Canton at 41840 Michigan Avenue, just west of I-275 and see why everyone at metro Detroit’s sales leader and Proud Automotive Sponsor of Michigan Athletics would “Love to see ‘ya” in a Summit Place Kia!
