Kelley says 2010 Kia Soul is affordable, versatile, reliable and fun

The view from the Summit
At metro Detroit Kia dealer Summit Place Kia we are pleased to announce that the 2010 Kia Soul has received yet another honor. This time, our favorite urban passenger vehicle has been named by Kelley Blue Book’s kbb.com as one of this year’s top 10 vehicles to go back to school in.
Quite frankly, we understand why the folks at Kelley chose the Soul. As Kia Motors points out, the “funky hatchback is an eye-catching way to roll for students headed back to school.” In addition to an affordable entry price, the 2010 Kia Soul’s value driven packaging also makes it an attractive ride for students.
To announce the Soul’s addition to this year’s list, Kia Motors America issued the following press release:

IRVINE, Calif., Aug. 9, 2010 – The 2010 Kia Soul urban passenger vehicle was recently named to the “2010 Top 10 Back-to-School Cars” list for the second year in a row by Kelley Blue Book’s kbb.com, a leading provider of new car and used car information. The highly personalizable vehicle was praised for its modern styling, generous interior space and long-list of modern technology features.
“With its unique styling and personalization options and outstanding safety and reliability ratings, the Soul appeals to both younger buyers and their parents,” said Michael Sprague, vice president, marketing & communications, KMA. “The award-winning five-door urban passenger vehicle, along with the 2011 Kia Sorento and the 2011 Kia Sportage, reflects Kia Motors’ design-led transformation and continues to attract new buyers to Kia showrooms.”

Compiled by editors at Kelley Blue Book’s kbb.com, all vehicles selected offer reliability, safety, affordability, practicality as well as the latest and greatest safety and technology advancements. Editors considered all new cars with a New Car Blue Book Value less than $18,000 and all used cars 2005 model year and newer with a Kelley Blue Book Suggested Retail Value of less than $12,000.
A 2010 Top Safety Pick by the Insurance Institute for Highway Safety (IIHS), the Soul has a trophy case full of awards and accolades, including: “Best Family Cars for 2010″ by Edmunds.com and Parents Magazine, “Best Hatchback of 2010″ by Cars.com, “2010 Top Cars for Families” by Motherproof.com, and 2010 “Top 10 Coolest New Cars Under $18,000″ from Kelley Blue Book’s kbb.com. Soul is available in four trims – Soul, Soul+, Soul! (exclaim) and Soul sport. Pricing for the versatile five-door begins under $14,000(1).

Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart and offers a distinctive combination of style, value and personalization options. An available Audio Upgrade Package includes speaker lights that can pulse to the beat of the music or add mood lighting to the interior cabin, enhancing the overall personal lounge feeling. The Soul+ offers funky black cloth seats with “glowing” Soul logo inserts while the Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts, and the Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.
Check out our great selection of 2010 Kia Souls!
To find out why we’re so excited about the new Soul, you really need to come in and take one for a test drive. To schedule an appointment, or for more information on the rest of the entire line-up of high quality, affordable Kias, you can contact us at our Waterford store by calling 248-682-6002 or by dialing 734-397-9900 for our Canton store. You can also check us out on the web at www.summitplacekia.com. If you just want to stop in for a visit, our two dealerships located at 2200 Elizabeth Lake Road in Waterford, just behind the Summit Place mall and in Canton at 41840 Michigan Avenue, just west of I-275. Once you’re there, you’ll see why everyone at metro Michigan and metro Detroit’s sales leader and Proud Automotive Sponsor of Michigan Athletics would “Love to see ‘ya” in a Summit Place Kia!

For more information about the 2010 Top 10 Back-to-School Cars list by
Kelley Blue Book’s kbb.com please visit http://kbb.us/back2school2010.
(1) Starting MSRP for base Soul excludes $695 destination and handling fee, and title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.













